When you press the Print button (i.e. top right hand corner of
Print with Preview dialog) the "System" Print dialog as
shown in Figure 7 should appear. It is important that you
configure the printer driver in the sequence that I show otherwise
there is a good chance that one of the settings will revert to the Epson
default.

Figure 7 - "System" Print dialog
Press the popup labelled Copies and Pages (shown in the
screenshot with a red asterisk). Choose Print Settings from the
list of options. When the Printer Settings panel (figure 8)
appears choose the type of Media (1)
that will be used. Next select the Advanced (2)
mode.

Figure 8 - Epson Printer Dialog
- Main Window
Choose Best Photo or Photo RPM for the highest Print
Quality (3) option compatible
with the printer/media combination that you require. Also, for best
quality High Speed (4) should
be disabled.
Return to the popup now labelled Print Settings (5)
and choose Color Management. For Colour Management (figure 9
below) we have three options (radio buttons): Color Controls,
ColorSync and OFF (No Color Adjustment).

Figure 9 - Epson Print Driver -
Advanced Settings
The first two options are designed to automate the process of printer
colour management and you have the choice of Color Controls or
ColorSync (6). I suggest that you
avoid choosing ColorSync as it has been known to produce very
unsatisfactory results with some printer models. I believe that Color
Controls is the best option for most novice users.
Remember that the Photoshop Print with Preview dialog should be
configured as shown in figure 5 on
the previous page. With the latest drivers for printers
such as the Stylus Photo R800, R1800 and 2400 you will see 3 modes. When
not using ICC media profiles my personal preference and recommendation
would be Color Controls with the Mode set to Epson Vivid.
Lastly, unless you have good reason to choose differently I recommend
leaving the Gamma setting at 1.8.
The third setting for colour management is referred to as Off (No
Color Adjustment) (6a) and is
ONLY appropriate when you're using ICC media type profiles. In other
words you should only use this setting if you have chosen to configure
Photoshop Print with Preview dialog as shown in
figure 6 (previous page). This
setting is by far the best setting for advanced Photoshop users. It's
also worth mentioning that if you find your final prints are light and
magenta in appearance then there's a very good chance that you chose one
of the other two settings in error or that the sequence in which you
configured the print driver was not exactly as I describe above.
In the following screenshot you can see that choosing Off (No Color
Adjustment) (6a) resulted
in the Mode popup, Gamma and slider controls being removed from the print
dialog; this is how it should be so don't panic when they disappear.

Figure 10 - Saving your settings
as Presets
Once you have configured the driver for your preferred media, print
quality and colour management settings it's a good idea to save them for
future use. This is achieved by opening the Presets (7)
popup and choosing "Save As" - do be sure to choose a meaningful
name. Next time you need to make a print you can simply choose this media
type from your list of Presets. In the example shown in figure 10 you can
see that I have preset settings for Epson Enhanced Matte and Semi Gloss
media.